Nick Littlemore and Peter Mayes from Pnau and Empire of the Sun have launched a new label
The Sydney pair have launched Lab78 through a partnership with etcetc, the label home for Pnau since 2006frontman Alister Wright, whose debut single “Catch Your Breath” can be streamed below.“We have the Vlossom EP first up co-written with Tim Lefebvre and Henry Hey . We will also be introducing another artist into the world, Ivy, coming with an amazing EP; a sound all her own with strong notes of Cocteau Twins and Mazzy Starr.
Hailing from Louisiana, Ivy has a “voice like no other,” Littlemore continues. The ARIA Award winning electronic music veteran discovered the artist through YouTube, where she’s amassed an impressive following. “Her noir aesthetic and stunning beauty combined with her voice and guitar playing set the scene for a very special EP,” he notes.
etcetc is involved in A&R and fulfilling the visual creative directed by Littlemore, and the dance and electronic specialist will supply label and project management services. Lab78 will also have access to its in-house marketing, radio and PR team and any necessary third-party services, licensing, and label business operations including finance, royalties and legal, explains etcetc GM Aden Mullens.
“We’re collectively really excited about the venture,” Mullens explains. “Nick and Peter are hyper-creative individuals who work with so many talented people and they just need an outlet and a trusted team to help get these projects out.” Littlemore and Mayes have been musically fused at the hip since they were teenagers. This year marks the 20th anniversary of their first, full-length Pnau album releaseyielded the multi-platinum hits “Go Bang” and “Chameleon.” Their most recent single, the funky “Solid Gold” is nominated for best video at next week’sThe release slate for Lab78, which takes its name from the year Littlemore and Mayes were born, is bulging. ,” Littlemore adds.
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