Hennepin Healthcare researchers investigate a smoking cessation game The Hennepin Healthcare Research Institute is evaluating a novel method of quitting smoking by allowing participants to wager on themselves and earn real money. It is a part of a brand-new game called QuitBet, which is supported b
The game, QuitBet, allows players to bet on themselves to stop smoking and earn real money.The Hennepin Healthcare Research Institute is evaluating a novel method of quitting smoking by allowing participants to wager on themselves and earn real money. It is a part of a brand-new game called QuitBet, which is supported by aresearch grant that is being administered by scientists at Hennepin Healthcare.
QuitBet, created by company WayBetter, is an example of the “serious games” movement, which employs games to improve health. In order to make healthy behaviors exciting and interesting, serious games may take a chore like quitting smoking and add social components like competitiveness, social support, and, in this example, the motivation of having money on the line.
“We’ve known for years that paying people to change behaviors, known as contingency management, works to help people stop smoking. However, implementing contingency management in a sustainable way is difficult. QuitBet solves this by having players self-fund their own incentives,” said Dr. Japuntich.
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