Nike faces online uproar over paid partnership with trans TikToker Dylan Mulvaney

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Nike faces online uproar over paid partnership with trans TikToker Dylan Mulvaney
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Nike on Wednesday became the latest big name company to face pushback from social media users for partnering with transgender activist Dylan Mulvaney.

Mulvaney unveiled her paid partnership with Nike in several posts to Instagram on Wednesday, where she wore some of the company’s activewear, including pants and a sports bra.

“Alert the media — I’m entering my workout era,” Mulvaney, a transgender woman, wrote in a caption for her 2 million followers to see.stories are labeled on the platform as paid partnerships, which the social media site says “means that the person who shared it has a commercial relationship with the business partner that’s mentioned, and that they were compensated in some way for the post.”

Social media users had strong feelings about the Mulvaney and Nike collaboration, which came on the heels of her partnership with

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