Nike moves to curb automated bots and resale market with penalties

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Nike moves to curb automated bots and resale market with penalties
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Nike is taking steps to curb the proliferation of sneaker-buying bots and resellers.

Previous versions of Nike's terms already prohibited buying products for resale. But the new rules allow the company to cancel orders placed with bots. Nike also added that it can decline refunds, charge restocking fees and suspend the accounts of users it suspects of reselling.

The company also said it could reject orders if an account has an excessive amount of returns or exceeds product purchase limits.Earlier this year, Nike for allegedly allowing sales of counterfeit versions of its sneakers. Nike said in May that it bought four pairs of counterfeit footwear from StockX, despite that company's claim it authenticates the shoes sold on its site.

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