The lucky breaks that built Nike
All of a sudden, the market for Knight's self-professed"crazy idea" became an entire country, not just a handful of outcast runners.One specific example: In 1974, Jimmy Connors won Wimbledon. Nike had passed on paying him $1,500 to endorse the brand, but Connors wore Nikes at the tournament anyway because the company that paid him made shoes that hurt his feet.Around that time, Americans started to ditch the loafers for daily mall and grocery store trips.
The company's ongoing good fortune prompted Nike's then-head of tennis to tell Vanity Fair that it's as if Knight carried a horseshoe around with him. In true early-Nike fashion, he even graphically described where Knight probably kept it.
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