Nike should've anticipated the controversy surrounding the early American flag on the sneakers it has since pulled, and the decision the company made was smart, said one marketing executive.
"If you talk to any of the young consumers that really are passionate about the Nike brand, they would all tell you that clearly, there's a symbolism here that's been adopted by a group of folks that they don't want to be associated with," said Mike Jackson, CEO of Motus One and founder of 2050 Marketing.
But Jackson said Nike's decision to pull the shoes was smart and that they should return to the messaging they presented back when they supported Colin Kaepernick's right to protest or when they were encouraging young women to enter the sports field. "That's consistent with the culture around the Nike brand and positioning," he said. "When you start to stray into using a version of the flag that has different meaning for different people, that's a line you don't want to cross."after releasing sneakers featuring a flag commonly associated with Betsy Ross, but pulled the shoes after former NFL football player Colin Kaepernick said he considered it offensive.
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