.Nike says its swooshes aren’t to be tampered with.
In a pair of trademark suits filed this week in Oregon and California federal courts, the activewear retailer went after the sale of customized Nike Air Jordans and Chuck Taylor All Stars, targeting companies that sell artistic takes on Nike’s conventional fare.
The suits follow Nike’s settlement earlier this year with MSCHF over the sale of rapper Lil Nas X “Satan Shoes,” tied to the visual themes of his hit video for “Call Me by Your Name” that he released in March. With these suits, the sports retailer appeared to signal its broader disapproval of the notion of the sale of unauthorized artistic modifications to its shoes, and showing it will take perceived offenders to court.
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