The pact kicked off in time for the latest 2021-22 NFL season.
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Dobrev, a “long time football fan,” said Fresh Vine will bring a premium luxury wine experience to fans “who love indulging in the greatest things that life has to offer while being conscious consumers with active lifestyle choices.” She added: “As the world reopens, we hope that Fresh Vine Wine and SoFi stadium can bring people together safely through laughter, connection, and shared experiences while satisfying their taste buds.
Hough suggested the brand’s “premium low-carb, low-calorie, gluten-free, and vegan-friendly wines” will be a good match for Chargers fans and sports enthusiasts. “The synergy across our brand, Fresh Vine Wine, and SoFi Stadium, is unmatched, and we cannot wait to share with fans the enjoyable, guilt-free experience that Fresh Vine Wine is.”
Chargers president of business operations A.G. Spanos said his organization is thrilled to partner with Fresh Vine Wine. “We couldn’t be happier that Julianne and Nina were able to join us last Sunday as we kicked off the partnership while also welcoming fans to a Chargers game at SoFi Stadium for the first time. Being able to offer their premium collection of wines to our fans further enhances what is truly an extraordinary gameday experience.
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