NIO EV Offering Way Ahead Of BMW, Mercedes-Benz And VW: Co-Founder

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NIO EV Offering Way Ahead Of BMW, Mercedes-Benz And VW: Co-Founder
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NIO EV Offering Way Ahead Of BMW, Mercedes-Benz And VW: Co-Founder via insideevs.com

This year is a big one for Chinese EV startup NIO in Europe as the company is in the process of expanding to Germany, the Netherlands, Sweden and Denmark after entering Norway in 2021.

The Chinese manufacturer is looking to grab a share of Europe's growing EV market by offering not just compelling products like the ET7 and, NIO president and co-founder Qin Lihong said the company plans to build 1,000 battery swapping stations outside China by 2025, and most of them will be in Europe.

"We are comprehensively ahead of our competitors in terms of products and services. It's true there will be more EV models to be launched in Europe in three years, but we are also making more progress."Qin noted that NIO opened its first overseas plant in Hungary this month to make power products such as battery swapping stations, which would have been costly to ship from China because of their size.

To make this strategy work in Europe, NIO is looking to partner with a local asset management company to finance the ownership of batteries for leasing as it begins to roll out sales this year, Qin said. In China, NIO set up a company with partners including battery maker CATL to buy the battery packs for leasing and then collect subscription fees from users.

NIO's experience in Norway so far has given the company confidence that its EV offering is"comprehensively ahead" of EVs from BMW, Mercedes-Benz and Volkswagen. Qin says that gives the startup confidence to compete in their home market.Read more about NIO's expansion to Europe

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