In its 26th year, when signs abound of huge opportunities that exist in women’s sports, the WNBA operates as if it should be grateful for every crumb it gets. And that should change, writes USA TODAY Sports columnist nrarmour.
Overall, the four-game series that ended Sunday with the Las Vegas Aces winning their first-ever championship averaged 544,750 viewers. That’s down from the average of 548,000 for last year’s Finals, which also went four games.
Now, the WNBA does not get to decide when or even on which Disney property its games air. The folks at ESPN and ABC do, and they’re going to give first dibs to college football and"Monday Night Football." The Finals also were played about three weeks earlier than usual because the season was compressed so as not to conflict with the World Cup.
“People should want us on TV and people should show us on their main platforms,” Stewart added. “Make sure we’re valued. And that these companies know our worth. That they know how big the WNBA is and how much people should invest in it.”
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