No Kimmie, just no.
’s name that would make for the perfect title for a line of ‘Solutionwear™’? The answer is indeed an obvious one, unless you are, well, Kim Kardashian-West.Kim Kardashian has announced the launch of ‘Kimono’
, a new shapewear venture. Shockingly, the form-fitting underwear on offer bears very little resemblance to the wrapped silhouettes that immediately spring to mind on hearing the word. More shocking yet, it has been revealed that ‘Solutionwear™’ isn’t the only trademark Kim’s been gunning for,, effectively banning anyone in the US from marketing products using the terms if granted .
Japan, home to the non-shapewear kimono, is not best pleased."The [aesthetic] of the kimono is graceful, elegant and gentle. It is not overtly revealing or figure-hugging. It wraps the wearer so they are not exposed," Professor Sheila Cliffe from the Jumonji Women's University told the
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