As salons shut down amid the pandemic, hairstylists are grappling with what it means for their future. Here's how you can help.
petition, requesting a federal aid package for workers in the cosmetology, barber, and body work industries impacted by COVID-19, which, at the time of publication, has received more than 973,000 signatures thanks to social media.in Cincinnati is partnering with a coworker to save by sharing supplies and moving into a smaller, less expensive area. She’s also considering diversifying her revenue by doing online tutorials.
Making a hairspray or shampoo purchase from your neighborhood salon can help too. “Amazon has killed the retail margins salons once knew,” says Mark Garrison, owner of. Which means also shopping for products or makeup from your local salon’s site, if they have one, can have a bigger impact than you may think.
The easiest—and most surprising—way to support your local business is by heading to Instagram or Facebook. “The best thing our clients can do is to like our posts on social media to help keep our engagement up,” says Linsey Barbuto, owner of thein Wayne, New Jersey. Ensuring your favorite locations stay visible throughout the lifespan of the emergency could help mitigate long-term customer drop-off.
Still, stylists are trying to remain hopeful. "I think this too shall pass, and as soon as we can open our doors and know that it is safe, business will get back to normal [especially] with people with roots or folks in need of correcting what they did at home by themselves," says colorist and
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