At Nobu Malibu on Monday evening, celebrity chef Nobu Matsuhisa explained why he’s long been looking for a tequila brand with which to partner. “I tasted a lot of tequilas,” says …
“I tasted a lot of tequilas,” says Matsuhisa, before he tried Qui. The company specializes in aged tequilas — an unusual platinum extra añejo and the select 7-year extra añejo. When he tried Qui, “Immediately, I loved it,” the restaurateur said, as guests sipped cocktails and tasted pure tequila overlooking the Pacific.
Tequila is the famous Japanese chef’s favorite liquor, Matsuhisa says, “I like to have it after dinner.” The liquor company’s co-founder, Medhat Ibrahim, explains that the name Qui is the middle of the word tequila, representing the middle of the agave distillation. “The reason we call it Qui is that after each distillation, we actually get rid of the heads and the tails, and it’s just the heart that we distill,” says Ibrahim.
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