Norma Kamali is taking a big step into the health and beauty space:
Skinline, the first offering from the designer's lifestyle brand Normalife, relies on "safe" and timeless ingredients for everyone.Author:Tanisha PinaPublish date:Jul 12, 2019Updated onJul 11, 2019With the introduction of her newest venture Normalife, a line of lifestyle, wellness and skin-care products, veteran fashion designer Norma Kamali is taking a big step into the health and beauty space. But to be clear, it's far from her first.
There are no artificial fragrances or synthetic colors, parabens or phthalates in any of the formulas. Each one is dressed up in bright tubes that are 100% reusable and recyclable, with prices that range from $30 to $50. It is Kamali's hope that anyone who wants to buy into the lifestyle she's selling — and so firmly believes in — can.
I think that more and more people are buying anything and everything, and I've obviously talked to so many women, and I see and listen to what they're doing, and I think to myself, 'Oh my goodness, this really could be so much easier.' Everybody has drawers full of products that they've tried, and because the eye cream or whatever didn't work in two weeks, they gave up on it. There is so much of that, and some of it just seems a little crazy.
It means that everybody can participate, everybody can use the product because the ingredients are timeless. I've learned from my first ventures what those ingredients are, and I'm using them in the product, and I've been using them myself for many, many years. So, I want to include men. I think it should be for all ages, and I think every skin type and color should be able to use it. I want it to be affordable.
Those ingredients were paramount to your earlier offerings at the Wellness Cafe, but they've evolved for the launch of Normalife. Can you speak to that process between your team and the labs you worked with? When a celebrity or fashion designer spans into the beauty space, it's common for the public to be skeptical about the quality or the founder's involvement. What do you say to those people?
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