New data shows young people are willing to give up returns to invest in ways that supports causes they care about.
One broad behavior-based phenomenon for the relationship between age and ESG may be that young adults inherently seek out ways to express their identity, according to Julie O'Brien, the head of behavioral science at U.S. Bank.
O'Brien also said that younger generations may feel more connected to ESG given the increased amount of information available and the ubiquity of social media.To be sure, attitudes toward socially conscious investing vary when looking at different identifying factors within age groups. Of active investors, U.S. Bank found Hispanic and Black investors were significantly more likely to feel motivated to use investing as a vehicle for supporting causes they care about.
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