NPR’s ‘Planet Money’ Podcast Launches Label to Boost ‘Inflation’ and Demystify the Music Biz

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NPR’s ‘Planet Money’ Podcast Launches Label to Boost ‘Inflation’ and Demystify the Music Biz
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The popular podcast crafted a lopsided contract and released an obscure track in an attempt to “explain the music industry.”

, Gonzalez and Beras say that in the course of creating a contract that split revenue between the label and musicians, they came up with what Passman describes as “possibly the worst record deal I’ve ever seen, from a record company point of view.”

If a typical deal gives 80% of revenues generated by a song to the record label and 20% to the musicians,proposed giving 80% to the musician, namely singer and songwriter Earnest Jackson, and keeping 20% for their label. The hosts felt that was a fair deal given that even if the song was streamed 1 million times, they could only expect to collect around $4,000 total.

Any revenue generated from the song that goes to NPR will go back into producing more shows, Gonzalez and Beras say. They say they do not plan to recoup expenses from publishing and promoting the song, which included at least $10,000 in legal fees. “No one ever makes money on streaming,” Beras says, when asked what she learned from her reporting. “I feel like I’ve repeated that a thousand times and never understood what I said.”

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