Tricia Barglof, executive director of the Offprice Show, offers her perspective on what makes the segment compelling.
This holiday shopping season, retail analysts are bullish on the off-price segment and expect it to outperform traditional department stores. From a consumer perspective, the appeal is simple: fashion-forward apparel, footwear and accessories sold at 60 to 70 percent below department store price points.
Offprice Show recently launched a new feature for elevated, unique merchandise, called Boutique. What’s considered “off-price” falls within a range of price points, and we’ve seen growth within the higher end of the price spectrum, at about $15 and up. Consumers are willing to pay a little more for an elevated product, but still value their savings on a normally high-ticket item.
At Offprice Show, we’ve witnessed a rise in custom labeling among smaller stores. With help from certain suppliers, retailers can add their own specially designed labels in the garment. This strategy gives customers the impression they can only purchase the product at that retailer’s brick-and-mortar or e-commerce store, instead of turning Amazon or the off-price giants for the same item.
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