It beat out Balenciaga and Gucci to take the top spot
report that charts consumer interest in designer brands by analyzing data from almost 10 million shoppers per month – and Off-White has officially taken the crown for Q3.
The Virgil Abloh-led brand took the top spot from Balenciaga , followed by Gucci. This is the first time in two years the Alessandro Michele-led brand has fallen out of the top two. The rest of the top 10 was as follows: Versace, Prada, Valentino, Fendi, Burberry, Saint Laurent and Vetements. Interestingly, the report points out that only “25 per cent of the top 20 brands have female creative directors.”, debuting in the top 20 after climbing a huge 21 places. The report noted that interest in the brand came predominantly through its Pouch bag and its padded sandal. The latter was named as the hottest item after garnering 27,000 searches a month last quarter.
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