Old Navy's BODEQUALITY initiative is here:
across the board, finally giving curvy shoppers the options and space they have always deserved.
Unveiled on August 18, Old Navy's BODEQUALITY initiative will introduce price parity across sizes 0-30 and XS-4X. Old Navy has completely done away with charging more for plus, providing a level playing field for all its clothing. Sizes 0-28 will be stocked in all Old Navy storefronts across the country, while size 30 will be sold exclusively online. Every Old Navy store will also now display mannequins in sizes 4, 12, and 18.
The BODEQUALITY initiative is unprecedented in the fashion industry, particularly in a brand with such a widespread reach. Women across the country will now have access to clothing within reach with the comfort and equality they deserve, and without having to worry about shipping delays or the perils of online shopping.
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