Olympians bring fans closer to Olympic village than ever before … via TikTok

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Olympians bring fans closer to Olympic village than ever before … via TikTok
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From dining hall reviews to videos testing out the infamous cardboard beds to videos from training in the arenas, many athletes have gone viral on TikTok throughout the Olympics, connecting fans directly to the action.

Maher’s videos have found a large, and rapidly growing, audience. She said she had 86,000 followers before the Olympics; just weeks later, she boasts more than 780,000.

She was initially worried she wouldn’t be able to use TikTok while in Tokyo, as social media rules have been more strict at past Olympics. This year, the International Olympic Committee"That I think was so key and so awesome that they still allowed us to do that because it helped our brands to grow as well because we were able to connect with our fans," Maher said."We didn’t have any family there or fans there in person, so we had to give them an inside look some way.

Like Maher, American diver Tyler Downs showed fans that Olympians have senses of humor, too, through his TikToks.

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