Set watches to stun: Omega joined luxury row at San Francisco’s Union Square neighborhood with a brand new boutique.
closures due to rampant theft in recent months. It’s also opening during a pandemic that is ongoing. “It’s really something that I pushed very much, about continuing to develop and continuing to even launch some new products.
“We wanted to keep the contact [and relationships] with customers,” he added. “Some people would wait, which is safe. But it’s the contrary; we have to continue the dynamics. We have this in our DNA, and that’s why we opened some stores. We opened the biggest, largestWhile the company prizes technological innovation, it’s of a decidedly mechanical nature, unlike recent smartwatch trends among premium watch companies. Aeschlimann regards the wearables as small computers on the wrist, not watches.
The company marks the grand opening with a celebration that includes an afternoon of panel discussions, with brand ambassadors participating in three segments: “Fashion & Omega,” with Cindy Crawford and Kaia Gerber; “Sports & Omega,” with Tokyo Olympic medalists Mondo Duplantis, Noah Lyles and Dalilah Muhammad, and “Space & Exploration,” with NASA astronauts Nicole Stott and Kathy Sullivan. A cocktail party will follow Thursday evening.
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