Here's how omgkirby’s Web3 'record label' is turning fans into songwriters and A&Rs.
, they don’t feel the need to push back the release. “We need to be more dynamic now with this drop than ever,” they say. “This is the time that people now are looking for real value, so I think projects like us will be celebrated more.”
This time around, omgkirby’s creator says they changed the formula significantly. Not everything will be in the same BPM or key with “new attributes around song structure” that can alter those aspects. “The drum traits are still the same drum traits,” he explains. “They just now exist in a different area of musicality. With this collection, you’re going to be able to buy one track that sounds like upbeat house and another one that sounds like slowed-down hip-hop with a spacey Travis Scott beat.
When asked if their team worries at all about the possibility of a dystopian future — one wherein record labels could similarly use machines to churn out prefab songs like they’re hot dogs — omgkirby’s creator seems unconcerned. They don’t fret over an algorithmic approach cheapening the artform and human aspect of music.
omgkirby’s creator also recognizes why many in the mainstream remain wary of the Web3 space they exist within, and claim to have once been skeptical themselves. “I understand why the public asks, ‘What is this? Is this all just vaporware or people trading jpegs?,’” they say. “But Web3 tools have huge implications if engaged the right way… This is not a merchandise cash grab. We’re pushing the boundaries of what it means to be a musical artist, and what it means to create and own music.
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