A Times analysis of records shows the Newsom and Elder camps are using Google's vast collection of user data to target their ads to areas they see as key to victory.
As California’s recall election continues, campaigns are pouring millions into ads on Google and its world-leading video site, YouTube.
Among Newsom’s opponents, the top spender is conservative radio talk show host Larry Elder. As his campaign hasby groups backing Newsom and Elder only appeared for users in specific ZIP Codes. The “Stop the Republican Recall of Governor Newsom” group aired ads on the coast in the state’s densely populated Democratic strongholds, while Elder’s campaign committee has opted for inland areas where Republicans are more common.
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