Launched in 2010 by Olivier Bernhard, Caspar Coppetti and David Allemann with the brand's unique CloudTec technology for running, the distinct outsole technology quickly caught on in the running community with the Cloud silhouette and the brand immediately expanded out of Switzerland.
Along with the tie to tennis, On will continue to expand in running and fitness. The Cloudmonster is coming in March 2022 with On's take on maximum cushioning and a double layer of CloudTec technology. Already, On has four key franchises in running—Cloudflyer, Cloudflow, Cloudswift and soon Cloudmonster—along with another three main silhouettes in outdoors—Cloudventure, Cloudrock and Cloudultra—and four more playing well in the everyday performance category, from The Roger to Cloudnova.
The outdoor space remains important, Maurer says, with the brand's roots in Switzerland. And as young consumer continue to adopt the brand, the mixture of running, outdoor and everyday performance plays well in the athletic sneaker industry's largest categories.
"We adopted a new form factor in the sole, but retained full CloudTec," he says."It also has the Speedboard. It is just a super-duper nice shoe that resonates with a new consumer." In keeping with the brand's sustainable focus, the Cyclon is on its way in early 2022, a fully recyclable shoe that you won't own.
As On grows its presence across footwear, expect a bigger push in apparel. The goal of apparel is to bring performance to both running and the everyday category."There hasn't been a brand that started apparel out of running," Maurer say."Making all-day use, very versatile, where you can run in it but also walk to the office and do whatever you like, we want to make sure we are growing out of running.
From the brand's IPO to future plans, growth centers the focus."The optionality for the future has so many opportunities on the table," Allemann says."We have only scratched the surface with what we are doing right now."
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Busy IPO market this week poised to make 2021 the biggest year ever by proceedsThe biggest deal of the week is expected to come from Thoughtworks, a Chicago-based technology consulting firm company that will go public at a valuation of up to $6.1 billion.
Leer más »
Paytm Blazed a Trail in Indian Fintech but Faces Crowded Market as IPO NearsThe $2.2 billion listing will see the company beat China’s Ant to the public markets, but it isn’t the dominant player in payments that it wanted to become.
Leer más »
Sportradar CEO Carsten Koerl Officially Becomes A Billionaire Even As Shares Falter On IPO DaySwitzerland-based Sportradar, which funnels stats from sports leagues to media companies and sports bettors, debuted on the Nasdaq on Tuesday.
Leer más »
Buffett-Backed Indian Fintech Giant Faces Challenges as IPO NearsPaytm, a pioneer in mobile payments in India and one of the country’s best-known startups, blazed a trail for India's fintech. With an IPO nearing, it's fallen short of its goal to dominate the country's payments market.
Leer más »
Indian law firms reluctant to advise on IPO of insurance giant LIC -sourcesIndia's plans to list state-run Life Insurance Corporation (LIC) face an unusual problem: domestic law firms are shying away from advising the government, deterred by the low fees on offer at the time of a lucrative boom in corporate stock listings.
Leer más »
WSJ News Exclusive | SmartNews App Raises $230 Million, Considers Possible IPOSmartNews’s latest funding round values the news-discovery app at $2 billion and sets the stage for a potential listing of its shares
Leer más »