Athletes set to compete in the Olympics and the Paralympics are using TikTok to make a name for their sports and inspire LGBTQ youth, women and athletes with disabilities.
“I think this is my sign to take up rowing,” a user wrote in one of the video’s more than 700 comments. “Target audience reached,” wrote another.
Reaching out to TikTok’s LGBTQ community is important to Chase, who said that the platform can help create an environment that makes athletes feel comfortable coming out. “What I really like and what makes my heart melt is when high school rowers message me and they say things like, ‘I see you being out and comfortable, it makes me feel like I can be comfortable in my boathouse. You’re such an inspiration, role model, thank you for being comfortable with yourself in the sport and making it okay to just be authentic,’” she said.
U.S. women’s rugby team member Ilona Maher similarly uses her TikTok account to bring attention to her sport and female athletes. She began regularly posting rugby content in February, and she said she tries to post at least twice a day to connect with her more than 86,000 followers.
She makes videos of her training and even did a series of TikToks during her layover on her way to Tokyo.earlier this month explaining how she spends hours making TikToks to promote her teammates — set to a viral audio of the reality television star Kim Kardashian West saying, “It’s a full time job, and it’s extremely time consuming, and it’s not as easy as it may appear to some people.”
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