The genre of mixing podcast-like commentary and video game footage dominated YouTube. But the trend seems to be going through a transition.
Actor and now YouTube star Jack Black pretends to play Fortnite in a video that mocks the Let's Play format of entertainment. By Gene Park Gene Park Embedded audience editor on the Opinions desk Email Bio Follow May 3 at 1:00 PM While some may ask themselves, “How did someone like PewDiePie become so famous, he was once named one of the Time 100," their children have been addicted to the kind of videos he produces for years, a genre called “Let’s Play.
“Oh my thumb’s getting so tired from gaming so hard,” Black deadpans, clearly not playing. He shouts out a gaming company name before angrily tearing down his green screen and muttering, “I can’t do this. This is bulls---.” “If you’re all three, that’s fantastic,” said Madden, who was part of a larger YouTube channel called Super Best Friends Play before the personalities broke up last year. “If you only have one out of three, it needs to be a 10-out-of-10 thing. As times have gone on, people are looking for a bit more of just that one thing.”Many gaming personalities have been shifting toward streaming. Even slowbeef, acknowledges the shift from the curated Let’s Play format to a live experience.
“It goes back to being a canvas,” he said, alluding to Let’s Plays as an art form. “You can’t paint the same picture over and over again. When you think about Let’s Players and all the famous ones that come to mind, they have fulfilled certain needs for the audience base. If you just try and fulfill the same need, what are you really doing?”
Let’s Players on Reddit also express frustration that YouTube isn’t doing enough to support small creators, particularly since Google’s video platform is now courting large studios and advertisers. “I’ve gotten to a point with being comfortable enough with myself to just acknowledge that people are terrible on the Internet,” Slusser said. “And even though they try to make it personal, it’s almost not, in a way. It’s obviously more about them than it is about you.”
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