Online grocery services struggle to meet spike in demand

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Online grocery services struggle to meet spike in demand
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Online markets are looking for thousands more staff to pick and deliver groceries during coronavirus qurantine days

In this Thursday, March 19, 2020 file photo, people stand in an aisle of empty shelves in a supermarket in London, amid panic-buying due to the coronavirus outbreak. A pandemic forcing everyone to stay home could be the perfect moment for online grocery services. In practice, they've been struggling to keep up with orders, highlighting their limited ability to respond to an unprecedented onslaught of demand.

He's a longtime customer of British online-only supermarket Ocado but hasn't been able to land a slot since he received his last delivery two weeks ago. In the US, grocery shopping had only been slowly migrating online, making up 3 percent of the food retail market, according to a report last year by Deutsche Bank.

In China, where the outbreak originated early this year, ubiquitous smartphone food apps helped millions get through months of strict lockdown. Ocado has pioneered online groceries in the UK since 2002 with automated warehouse robots and has licensed its technology to other companies including Kroger. That experience wasn't enough when its website melted down after traffic quadrupled.

Every time the British government announces new measures to fight the virus, she said, “we see a further extraordinary surge of customers."

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