Online mattress start-up Nectar is seeing faster growth offline, and its CEO is not surprised
Ran Reske, co-CEO of Resident and its online mattress brand Nectar, says 80% of consumers still don't want to buy a mattress online.
Although we started out as an online-only brand, our research showed that only 20% of people are comfortable buying mattresses online. In fact, the most common question we received on our site was: "Where can I see the mattress?" Even though Cardi's didn't expect Nectar to draw customers like bigger names Serta and Tempur-Pedic, they decided to give us a chance. They figured they didn't have much to lose beyond floor space.
A few weeks later, Cardi's created TV commercials for the Nectar brand, and many customers went from our website to their store, driving a noticeable uptick in sales. This data wasn't an anomaly. We have signed 1,000-plus retail partnerships over the past 10 months — which can be viewed on the "Store Locator" on our website — and stores are seeing significant incremental topline sales.
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