Online wine sales are soaring amid coronavirus lockdown
As people find themselves in these unusual circumstances,” explains Vivino founder and CEO Heini Zachariassen. “It’s great that we have the ability to do online commerce. Without it, a lot of businesses, like wine merchants and wineries would be in a much tougher spot.”
in revenue during the last 28 days versus the previous 28 days,” explains owner David Chesterfield. “That’s a 200%+ increase.” The vineyard is offering free same-day local delivery in the Bay Area in an effort to go head-to-head with Amazon. Her husband, the winemaker, has been delivering shipments in the back of his truck. “Let’s see Jeff Bezos jump in a truck and deliver your hand sanitizer!” she laughs.
In response, there has been a definite uptick in sales and website traffic. “Interestingly, sales are coming in from many parts of the country as well as a new local business,” she adds.nquiries are coming through social media, asking if we can ship to everyone from Maine to Montana,” he says. Despite the tumultuous time, consumers are still purchasing Champagne to celebrate life’s milestones. “People are trying to up their experiences with great meals, intimate gatherings, and Champagne.
in the Russian River Valley has also seen sales surge. Sales in the second half of March are up 800% from the first half of March, and 500% from the same period last year. any wholesale sales distributors are preventing their sales teams from making any personal presentations to accounts, and we are seeing distributors more cautious about the volume and timing of their inventory purchases,” explains Nancy Bailey, the winery’s general manager.
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