Op-Ed: A scientific reason for Greta Gerwig’s Oscar snub: The creativity of women is judged more harshly (via latimesopinion)
about women’s advancement by male voting members of the Academy of Motion Picture Arts and Sciences. They might be right.
But emerging evidence and research in social science suggests another reason the best director nominations on Sunday night’s Oscar broadcast. There’s a general psychological tendency to unwittingly view women’s work as less creative than men’s. As social psychologists, we wanted to understand why women’s creative genius often goes unrecognized, so we began researching the subject nearly seven years ago. Our findings suggest it may come down to how society tends to think about creativity in general, and how this thought process intersects with long-held gender stereotypes.
Through a series of controlled experiments that were published in the academic journal Psychological Science, we found that people tend to associate creative thinking with stereotypically male traits — qualities such as being adventurous, bold and taking risks. In other words, popular beliefs about what it takes to be creative closely align with how society tends to think about masculinity more generally, and this may lead to bias in how society judges the creativity of men and women.
The same pattern can be found in other artistic domains. In ongoing experimental research we find that people characterize an audio clip of ambient instrumental music as more creative when they believe the composer is male.
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