Opinion | For an hour, 'Snake Eyes' is honestly good. Then it starts to sell toys.

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Opinion | For an hour, 'Snake Eyes' is honestly good. Then it starts to sell toys.
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Opinion | Sam Thielman: 'Snake Eyes' is better than expected, thanks to a guy you've never heard of. - NBCNewsTHINK

, an American writer and cartoonist whose comics draw skillfully on both his Japanese heritage and his experiences as a Vietnam vet.For about an hour, “Snake Eyes,” the latest installment in Hasbro’s G.I Joe franchise, is honestly pretty good.

The original pitch for"G. I. Joe" is pretty cynical: the Joes are a heroic special ops force that must stop COBRA, a network of terrorist cells, insurgencies, smugglers, and drug dealers centralized under a single, malevolent command, as one character in “Snake Eyes” puts it.

Toy companies often hired comic-book writers to make up the stories they could tell with their plastic soldiers and robots.

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