Opinion: Has the time passed for a small electric Audi?
The firm has long been candid about its prioritisation of larger, more profit-friendly cars. Early last year boss Markus Duesmann hinted that the current Audi A1 supermini faced an uncertain future because other VW Group brands, namely Skoda, Seat and Volkswagen,"are active there and very successful, with very high production".
More recently, an official statement confirmed the A1 and the small Audi Q2 crossover will not be replaced – directly, at least – at the end of their current lifecycles. It said:"Audi is definitively positioning itself as a premium brand within the Group. As such, it is limiting its model range downward while expanding upward."
Strange that Audi's smallest and largest concepts in recent memory should be targeted so closely at the same segments, but perhaps its a reflection of a somewhat uncomfortable truth: bigger cars make for more flexible interiors, and thus better urban propositions.
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