Luminous, consummate and magical, the king of soccer was blackness in action.
FILE - New York Cosmo's soccer star, Pele, is seen during an interview at in New York on July 1, 1975. Dozens of meetings over four years led to Pelé agreeing to sign with Cosmos in June 1975. His 2 1/2 seasons in New York elevated the sport, putting U.S. soccer on a path to hosting the World Cup in 1994 and launching Major League Soccer two years later.
All this belongs to a bygone era of sports innocence. Soccer games were broadcast on the radio, immediately turning them into oral storytelling, steeped in legend and myth. Pelé’s career relied first on the radio and then television, cementing his fame there in 1970, when the Brazilian team captured the country’s third World Cup title. There is no visual record of much of his career, including some of his greatest goals.
The phenom was quickly discovered and embraced on every continent, long before the introduction of large-scale marketing campaigns. It’s because his existence connects with the world through a symbolic alignment of a different nature.
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