The new series “Side Hustlers” is undeniably entertaining, bingeable even, but there’s a feeling of desperation and truth about the American dream beneath the entertainment, writes Elena Sheppard.
There is something slightly unnerving about the new reality show “Side Hustlers.” The premise of the five-part Roku series is that, under the guidance of supermodel and investor Ashley Graham and Good American CEO and entrepreneur Emma Grede, a select few hopeful entrepreneurs ready to ditch their day jobs will be able to quit their 9-to-5 gigs and pursue their side hustles full time.
The Gen Z mindset is shaped by the constant instability of their upbringing caused by a pandemic, significant layoffs in multiple industries, the Great Resignation, the ever-looming threat of recession and the advancements of artificial intelligence leading to the erasure of certain jobs. As Gen Z firmly plants their feet in the workforce, they are focusing on how to make their lives the best they can be financially — not how to be loyal employees.
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