Looking at her history and evolution, Barbie is clearly a strong, independent woman — the sort advocated by all four waves of feminism.
of encouraging little girls to see themselves as sex objects, clothes mannequins or household servants.
To be fair, Barbie had not been aggressively oblivious to other social movements in the 1960s and ’70s, notably civil rights. In the late 1960s, she had friends of color: Christie, a Black doll who had the same body that Barbie had, and Francie who was flat-chested and could wear “mod” clothes. This is, of course, a far cry from intersectional feminism — a newer category of feminism that takes oppression because of race, class and sexual orientation into consideration.
Third-wave feminism, in the 1990s, took a more complicated and nuanced view of the world. It enshrined, among other things, the idea of a woman’s right to control her own sexual expression, and, you could even say, her right to pleasure. When it came to Barbie, this form of feminism advanced the daring idea that some women might actually take pleasure dressing like the dolls, a practice that some second-wavers might have interpreted as retrograde and submissive to patriarchy.
By 2016, possibly in response to this movement, a team of Mattel executives and designers made the first changes to Barbie’s iconic body — adding millimeters of width to her thighs and waist and reducing her formidable breasts. They may, of course, have had other motivations: According to a 2016 Washington Post, Barbie’s share of the global dolls and accessories market had declined every year since 2009.
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