MADRID — Marking a milestone move in its drive into content creation, already seen in France, French telecom Orange is teaming with The Mediapro Studio on Orange’s first original scripted se…
Developed by Madrid-based 100 Balas , owned byDescribed as a suspense thriller “with large doses of adrenalin and a young adult commercial target,” the series will count on an “a groundbreaking narrative structure, bulwarked by the use of new technologies” which will have “a standout presence from both a visual and dramatic point of view,” Orange and The Mediapro Studio announced toThe series is created and penned by José Antonio Pérez Ledo, creator and director of RTVE’s “Orbita...
For The Mediapro Studio, the agreement with Orange “initiates a new phase of collaboration with this operator and is a further step forward in its consolidation as a leading production studio in national and international terms,” the joint statement read. Aimed to bolster Orange’s offer of mobile, TV and fiber optic network delivery, the last counting with 14.4 million clients in Spain on June 30, Orange’s first scripted original in Spain comes as, in distinct contrast to Vodafone in Spain, Orange has continued to air Spanish La Liga matches, seeing its subscriber base rise from 638,962 in second quarter 2018 to 716,113 six months later.
In France, Orange’s OCS pay TV service is required to pre-buy French and European film. Under Stephane Richard, CEO since 2011, Orange has upped its content commitment step-by-step, producing half-hour TV series at OCS, and in 2017 creating Orange Content. Bowing a French theatrical distribution arrangement and launching an international sales division, Orange Studio has begun from 2017 to acquire, produce or co-produce high-end drama series.
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