TWITTER ADS PULLED: 'We felt there is a risk our advertising would appear next to the wrong messages,' CEO Dirk Van de Put told Reuters. twitter alabamanewsnetwork
Mondelez International's CEO told Reuters that the food giant has stopped advertising on Twitter because of a spike in hate speech on the social media platform following Elon Musk's takeover.
"What we've seen recently since the change on Twitter has been announced, is the amount of hate speech increase significantly," CEO Dirk Van de Put the wire service."We felt there is a risk our advertising would appear next to the wrong messages," he said. "As a consequence, we have decided to take a pause and a break until that risk is as low as possible," he added.
Based in Chicago, the global food conglomerate, formerly known as Kraft Foods, makes Oreo cookies, Ritz crackers, Philadelphia cream cheese, Trident gum and Toblerone chocolate. The company generated about $29 billion in revenue last year.
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