The company says it's “trying [the name] out to see if it 'cuts the mustard’ with its fans.”
For the first time in its nearly century-long existence, the famous hot-dog-shaped vehicle is changing its name. Oscar Mayer says the new Frankmobile name “pays homage” to the new recipe for its hot dogs rolling out this summer.
“While some competitors focused on having strong flavors on a few aromatics like garlic and/or onion, our team worked to balance these out while still keeping strong beef brothy notes throughout the dog,” a spokesperson said. Specific details about the new recipe weren’t revealed. Kraft wrote down the value of its Kraft and Oscar Mayer brands in 2019 by $15 billion because consumers have shifted their preferences away from processed foods.
Food & Cooking Seriously Simple: Sole piccata is perfect for the busy home cook This is one of those dishes you can put together in just a few minutes, and I often make this recipe on a busy weeknight. Delicate, mild sole fillets are quickly sauteed and finished with a lemon, caper butter sauce. I like to add a colorful garnish topping of sauteed lemon slices that have been lightly caramelized.
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