Less than half of what the world pays for bottled water every year is enough to ensure clean tap water access for millions.
, and it’s projected to exceed $500 billion by the end of the decade. Only three countries combined make up almost half of the global market: the USA, China, and Indonesia.
Despite its widespread consumption, bottled water might actually slow the progress of providing universal access to safe drinking water, according to aBottled water can foster distrust of and distract attention from clean tap water The report argues that the rapidly-growing bottled water industry may have an adverse impact on the investments in long-term public water supply infrastructure development and improvement. The expansion of the bottled water market may distract governmental efforts to provide safe drinking water for all, says Zeineb Bouhlel, study author and research and communication associate at the UNU-INWEH.
“In certain countries such as Mexico and Indonesia, the industry is somehow reducing the role of the state in providing safe water for the population,” says Bouhlel. “When bottled water is popular, the government may spend less effort and less financial resources to make the public water supply available for all and of better quality.”
According to the report, the drivers of the bottled water market aren’t the same around the world. In the Global North, people drink bottled water because they don’t trust tap water and believe the former is healthier. However, individuals in the Global South are primarily motivated by the lack or absence of a reliable public water supply.
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