Outdoor Voices founder is mocking the athletic brand on social media after her contentious ouster 3 years ago
Tyler Haney has been posting critical comments on the brand's posts since March 2023.She founded Outdoor Voices in 2013 as a direct-to-consumer activewear apparel brand catering to everyday women who participate in recreational activities like jogging and leisure hikes."There was an opportunity to reframe activity for folks who weren't pursuing it to be the fastest," Haney told Guy Raz in a 2019"How I Built This" podcast episode.
By 2018, the company had become a DTC darling favored by former Gap and J. Crew executive Mickey Drexler, who was an investor and chairman. Outdoor Voices hadTyler Haney founded the activewear brand Outdoor Voices in 2013.But the business began to unravel the following year, and the company's valuation slipped to $40 million. In 2020,
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