.OutlandDenim is releasing a “Sucker for Humanity” T-shirt to raise awareness for and benefit the UN World Day Against Human Trafficking.
Outland Denim on Friday will release a “Sucker for Humanity” T-shirt to raise awareness for and benefit the U.N. World Day Against Human Trafficking. The premium, ethical Australian denim label was founded in 2011 by James Bartle with the core mission of helping survivors of human trafficking.
“There is a cycle of exploitation built into the conventional fashion industry. Fashion is produced in a way that exploits the people that made it and the planet. And then in more recent years in response to community demand brands will donate X percent of profit to charity. Which is good in a way, but also ironic when the people responsible for making your clothes are still being exploited,” Bartle told WWD.
The “Sucker for Humanity” T-shirt, $90 in sizes XS to XL, further pushes the importance by displaying “how we as consumers can make a significant change just by our fashion choices — starting with this Outland Denim T-shirt.” The brand will also be releasing a media impact report following the T-shirt’s launch .
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