Owners Ashley Knotek and Ryan Grillaert began photos of pizza in the wild before turning their Instagram account into an actual business.
"Ashley [Knotek] and I were both working for different breweries, and we were doing digital marketing for our respective breweries," recalls Ryan Grillaert."We were at a conference sort of situation, and we met at the Facebook headquarters, and we hit it off and bonded over snowboarding — and beer, obviously."
"We would go on hikes with pizza," Grillaert says."Wherever there was a pizza shop that was nearby, we would just buy a pizza and go on a hike with it, and we were taking photos of this pizza and thought it was so funny."The Instagram account filled with photos of pizza in the wild took off."We actually got approached to do a calendar," Grillaert recalls."There was a publishing company that was like, 'We love this. Let's do it now.
It was March 2020 when they began to raise funding with the goal of turning a retro camper into a pizza business. Then the pandemic hit, forcing them to pump the brakes for a bit. But as part of the COVID-related restrictions on reopening, breweries were required to serve food.That fact prompted Grillaert and Knotek to begin working on the business once again, and they officially launchedWhen it comes to the pies themselves, Knotek brought dough knowledge to the team.
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