'Every agency still working with fossil fuel clients is putting their reputations on the line,' says CleanCreatives' duncanwrites as the climate campaign announces 500 agencies have committed to stop working with fossil fuel polluters.
"The question for executives at other agencies is simple: Do you want to be a leader in this transition, or will you be left behind by it?"Clean Creatives, the campaign for public relations and advertising professionals who want to stop fueling the climate crisis, on Thursday announced a major milestone: 500 agencies worldwide have"committed to refusing work with fossil fuel polluters.
Launched in late 2020, Clean Creatives seeks to raise awareness of the harmful greenwashing strategies used by fossil fuel companies and the advertising and PR agencies they hire. "The advertising industry is changing, and these agencies are at the forefront of a historic shift away from polluting clients.
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