Over 70% of HBO Max and Discovery+ users have made the switch to Max.
The launch of Warner Bros. Discovery's shiny new merged platform Max has hardly been smooth. Between the name change that initially confused and seemed to ignore the HBO hallmark most subscribers were interested in, the decision to leave only Discovery+ as a standalone platform, and the launch day jitters that made it nigh impossible for some users to even access the new app, it's been a chaotic start for the new streamer on the block.
Getting subscribers on board in the early going was crucial for Warner Bros. Discovery considering part of the appeal of the companies' merger was the idea of a bolstered streaming platform featuring content from both sides of the deal. The Wrap writes that Chief Financial Officer Gunnar Wiedenfels called Max "absolutely critical" to the company's streaming strategy and overall profitability back in March, further underscoring the need for this effort to succeed.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The overall viewing numbers are looking good too, Perrette says. Combining the two platforms has brought an uptick in hours viewed per subscriber and total content consumed ever since the May 23 launch. It certainly helps that Warner Bros.
It's hard to predict whether the interest in Max will keep up as the WGA strike continues though. As writers intensify their push for fair pay and better conditions, the threat looms that some of the major HBO shows that the streamer needs to keep drawing subscribers, like The Last of Us Season 2, might not come to pass as quickly as hoped. The platform has hardly curried much favor with writers in recent memory.
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