The fried chicken sandwich wars get a late entry.
With its rivals leading in the fried chicken wars, McDonald's tries a test. There’s no doubt that the Popeyes fried chicken sandwich was the fast food phenomenon of 2019, or that Chick-fil-A’s sandwich is still its flagship item.
McDonald’s gave a hit of its plans Sunday on social media. The test is set to run through January 26. McDonald’s has made numerous attempts to make headway in the chicken sandwich, but it has never had the impact of Chick-fil-A, nor seen anything like the hoopla surrounding Popeyes.McDonald’s for a sandwich that could compete with their Southern based rival.
That email was set just a few weeks before Popeyes launched its chicken sandwich, which sold out in only two weeks. The sandwich returned in November to long lines and it remains a strong seller a month after its return.
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