'We don't see consumers stopping laundry or shampooing or conditioning or feminine protection during a recession,' said P&G CEO David Taylor. P&G's brands include Tide, Pantene and Tampax.
To manage that risk, P&G has focused on innovation, in hopes of creating a superior product worth the investment, said Taylor. While the stated superiority of P&G's products like its Tide detergent is "no guarantee" the consumer won't trade down to cheaper options, it does increase the company's "resilience," he said.
For those whom superiority is not enough, P&G has also been working on creating more affordable packaging of its products. "We'll use tools like value messaging, pack sizes, performance messaging to ensure that if there is a downturn, we are in the best postion for a consumer in a pinch," he said. Shares of P&G are up nearly 30% year-to-date, giving it a market capitalization of $298 billion. On Tuesday, shares were trading up more than 3% in the wake of the upbeat earnings report and financial outlook.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
David James is the fourth celebrity to leave Strictly Come DancingStrictly judges saved BBC Sport presenter Mike Bushell in the dance-off, sending footballer David James home
Leer más »
Thomson Reuters searching for CEO Smith's successor: FTThomson Reuters Corp has begun searching for a successor to Chief Executive Offi...
Leer más »
Broadway Review: David Byrne’s ‘American Utopia’ Is an Artistically Stunning – and Surprisingly Political – Tour de ForceOne constant of David Byrne’s long and prolific career is his ability to grow a seemingly simple idea into something brilliant, whether it’s the melody of “Road to Nowhere” or the concept of the “S…
Leer más »
David Byrne’s ‘American Utopia’: A Heady Swirl of Hope for Our Anxious TimesThe concert-theater-dance spectacle on Broadway finds solace in human connections — with plenty of drum beats
Leer más »
Broadway Review: ‘David Byrne’s American Utopia’ Seeks Paradise, No Wires AttachedOne of rock’s great questions, a rung or two below Are You Experienced? and maybe Which One’s Pink? but still right up there, has got to be Why A Big Suit? David Byrne asked himself tha…
Leer más »