Pac-Man may be the best-known video game of all time, but a new book gives an unprecedented insight into its history.
’s 40th birthday was arriving in May 2020; they reached out to Bandai Namco to explore the game and character in the way they knew best. from another angle, working on a book focused on the visual design ofand his cultural impact,” Terpstra explains. “When we became aware of each other’s work, it made sense to join forces.”
For Lapetino, it was an opportunity to tackle another video game subject “that cast a shadow over his childhood,” adding: “Growing up in the 80s,was everywhere. The game is a classic, but I was also drawn to how omnipresent the character has been in pop culture–it also has a strong connection to my hometown of Chicago.
Above all, the pair reserve their biggest praise for Midway’s director of marketing, Stan Jarocki. Lapetino says: “He spent many years in the Chicago coin-operated industry, and he deserves so much credit for“Not only did Jarocki champion this unusual Japanese arcade game and bring it to Midway, but he was also largely responsible for helping to turn a popular game into a full-blown merchandising craze.
Terpstra agrees. “I’m glad we were able to uncover what Jarocki understood. It’s not only what made this game different, but also what it could mean for the entertainment industry at large–how important it was that a game would not only attract a young male audience, but women as well.” “Pac-Man: The Birth of an Icon” is now available worldwide, in both standard and collector’s editions,
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