PacSun Names A$AP Rocky Guest Artistic Director

📆 7/8/2021 9:43 PM

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📆 7/8/2021 9:43 PM
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.asvpxrocky will oversee PacSun’s designer collaborations, brand campaigns and in-store activations.

PacSun named A$AP Rocky its first guest artistic director on Thursday through a partnership with Rocky’s A$AP Worldwide.

Their first collaboration launching on July 16 will be with Vans, consisting of the Old Skool sneaker in black canvas, white leather and silver, bearing flame designs and an accompanying visual content piece to highlight the collaboration. A$AP Rocky built his reputation as a fashion fixture with songs like “Fashion Killa” on his first album “Long. Live. ASAP,” and name dropping designers like Raf Simons and Rick Owens.

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