The chain announces this new product with a shockingly delightful music video
. The Sichuan hot chicken strips are an example of Chinese-American fusion from the country’s most popular and accessible purveyor of Chinese-American cuisine. And to hammer home the idea that Panda Express is bringing Sichuan spices to America — or perhaps more accurately, American malls and suburbs — the companywhere the goal is to guide an anthropomorphized pepper named Pep-Pep from the Sichuan province of China to America by swiping right.
This notion of Panda Express bringing Sichuan peppercorns to the USA is kind of silly, especially considering the popularity of Sichuan cuisine in urban areas across the country. But the chain is probably correct in assuming that at some of the chain’s 1,500 plus locations, Panda Express will be the only restaurant in town cooking with these spices.
The Sichuan hot chicken strips are now available nationwide through the end of the summer, but if they are popular — a safe bet, considering American’s deep, profound love of spicy chicken — don’t be surprised if they land on the permanent menu at some point in the near future.
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