A study reports that Asian restaurants across the country lost 18.4% more in foot traffic than other restaurants in 2020.
Jan. 26, 2023, 5:06 PM UTCStigma against Chinese cuisine in the first year of the pandemic cost Asian restaurants in the United States an estimated $7.4 billion in lost revenue in 2020, a recent study found.published online last week
“When you have something like folks just choosing not to eat in a Chinese restaurant, that is something that’s a lot more subtle and under the surface, but it’s also a lot more common,” said co-author Masha Krupenkin, an assistant professor of political science at Boston College.Erin Clark / Boston Globe via Getty Images file
“When you go to, let’s say, an Italian restaurant and they raise the prices, people are more inclined to be willing to pay the higher price. But when you go into a smaller Chinese establishment, people may be less likely to be understanding of that, because it’s just what the association is of Chinese food in a lot of people’s minds,” Lipsky said. “So there’s this conflation of all these issues that have brought particular hardships to AAPI restaurants, and also specifically Chinese restaurants.
“We actually ran kind of a similar survey where we had folks label the ethnicity of restaurants based on their name,” she said, “and you would have folks who would, say, mislabel ‘Tokyo Garden’ as Chinese.” Searches of “Chinese people eat bats” and “Chinese people eat dogs” saw similar spikes after the United States issued its national emergency declaration in mid-March 2020. While the first search was likely driven by political and media rhetoric at the time, the study noted, the second had no ties to Covid-19 discourse.
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